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7 Marketing Lessons From the Egyptian Uprising-Written by Tad Hargrave

I absolutely love this post by Tad on the power of video and social media in creating a message (aka “marketing”) and a  movement to change the world.  So many take aways….

7 marketing lessons from the egyptian uprising

By: Tad | Published: February 3, 2011

You might have heard – Egypt is having an uprising.

And rumour has is that it’s all because of this one video recorded by Asmaa Mahfouz.

Asmaa is a woman so tired of injustice and the lack of basic human rights in Egypt.

In his book “The Soul of a Citizen” Paul Rogat Loeb argues that social uprisings are never about one person.

Rosa Parks and Martin Luther King Jr. came out of social movements and were supported by them. The story of these people creating the movement is just that – a story. And I suspect that this is true in Egypt. There are likely circles within circles that we can’t even begin to understand from outside the of that region.

But sometimes years of community building, coalition building and education can be sparked into flame by unexpected things.

So . . . here’s the video that’s being credited with starting the uprising we are witnessing today. Here’s the spark.

And it has some powerful things to say about marketing I want to lift up.

Check out the rest of his post here

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Quotables

Invictus

Out of the night that covers me,
Black as the Pit from pole to pole,
I thank whatever gods may be
For my unconquerable soul.

In the fell clutch of circumstance
I have not winced nor cried aloud.
Under the bludgeonings of chance
My head is bloody, but unbowed.

Beyond this place of wrath and tears
Looms but the Horror of the shade,
And yet the menace of the years
Finds, and shall find, me unafraid.

It matters not how strait the gate,
How charged with punishments the scroll.
I am the master of my fate:
I am the captain of my soul.

William Ernest Henley

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Out of the night that covers me,
Black as the Pit from pole to pole,
I thank whatever gods may be
For my unconquerable soul.

In the fell clutch of circumstance
I have not winced nor cried aloud.
Under the bludgeonings of chance
My head is bloody, but unbowed.

Beyond this place of wrath and tears
Looms but the Horror of the shade,
And yet the menace of the years
Finds, and shall find, me unafraid.

It matters not how strait the gate,
How charged with punishments the scroll.
I am the master of my fate:
I am the captain of my soul.

William Ernest Henley

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Quotables

“I’m selfish, impatient and a little insecure. I make mistakes, I am out of control and at times hard to handle. But if you can’t handle me at my worst, then you sure as hell don’t deserve me at my best.”

Marilyn Monroe

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Holding Too Tightly

So, here’s a quickie.

My yoga teacher had me do it in class and then I came across it again in a book last night, so I am taking it as a sign that it must be shared.

Since there will be eye closing, you may want to read through the directions before jumping in.

  • Close your eyes and sit in a quiet and comfortable place.
  • Now squeeze your hands into small, tight little fists.  Hold on as if you’re going to drop your iPhone in the toilet.
  • Without trying to control it, notice what your breath is like.  Does it take effort to breath?  Is there a weight in your chest?  Do you feel your brow getting furrowed?  Are you clenching your teeth?
  • Without opening your eyes, release your hands.  Imagine them being immersed into warm, chocolate pudding (not that I know what warm chocolate pudding feels like, but you get the idea).
  • Now, pay attention to your breath.  Is it easier to take a really deep breath?  Is there a slight smile on your face? Did your muscles relax?

If you are like me, you noticed the physical difference between holding on for dear life and just letting go.  Hopefully you see how letting go can be useful (not just in the ability to breath).  This week, pay close attention to your breathing and take note of the times you feel constricted…chances are good, you are holding on to something too tight.  Figure out what it is…and let go.

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Quotables

“Your work is to discover your work, and then with all your heart, to give yourself to it.”

Buddha

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Quotables

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”

By Buckminster Fuller

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Quotables

“The habit of giving only enhances the desire to give.”

By Walt Whitman

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Label This

Having recently had a conversation about the “femininity” of Serena Williams, I can’t help but wonder what other people have to say.  Is it useful to use terms like “feminine” or “masculine” as a descriptor?  How about “acting black” or “acting white”….”Muslim” or “Christian”….”gay” or “straight?”

I find that I have a really strong reaction to labels.  Can’t a man possess “feminine” qualities that serve him well throughout his life?  Does the term “Muslim” really embody all of the beliefs and history of all of the different sects?  And, what the heck does it really mean to call something “gay?”

Do labels have a place in our culture?  How are they helpful?  How are they destructive?  When do you find that you use them?  Are you really saying what you mean to say?

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Millennials Have a Leg Up on the Happiness

Having just finished reading “But Will It Make You Happy?“, by Stephanie Rosenbloom I got to thinking about the Millennial generation’s experience with happiness.

I can’t help but wonder if the Millennial generation, largely coming into their own as independent adults during a pretty intense recession, are better poised to understand how best to spend their money to get the highest rate of return on happiness.  Really, we are coming of age at a time when “less is more ” doesn’t just feel right, but is actually en vogue.

Perhaps it is partly due to our generation’s interest in environmental sustainability?  We tend to be more aware of the impact humans have on the Earth and want to curb our zest for the unnecessary from that.

Also, we are one of the most connected generations via the amazing amount of technology at our disposal, so perhaps we already understand real value  lies in emotional connection and relationships rather than just things.  I mean, the major items I see our generation spend on are devices that keep us in constant contact (cell phones, laptops, etc) or ones that record our events to be re-lived later  (cameras, camcorders, etc).

Will this set us up to be a happier, less consumed by consuming, super connected generation, or am I just fooling myself?

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Quotables

If you stare at it long enough

the mountain becomes unclimbable.

Tally it up.  How much time have you spent

waiting for the soup to cool?

Icicles hang from January gutters

only as long as they can.  Fingers pause above piano keys for the chord

that will not form.  Slam them down

I say.  Make music of what you can.

.

By Charles Rafferty, from “Against Hesitation”

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