Business as Nourishment for Life?

“…the new generation of mission-based businesses builds on some very old ideas, ones that predate the Industrial Age.

They seek, as an essential part of their purpose, to contribute to the health and well-being of living systems.  They reject the notion that the sole purpose of business is to make a profit and they regard the quality of relationships between members, suppliers, and customers as the true indicator of success.  In so doing, they are returning business to its origins.

 The oldest Swedish word for business is narings liv, “nourishment for life.”  In ancient Chinese the concept is expressed by two symbols that translate as “life meaning.”   And the root of the English word company derives from the Latin com panis, “the sharing of bread”-the same root as that for the word companion.”

An excerpt from The Necessary Revolution: How Individuals and Organizations Are Working Together to Create a Sustainable World by Peter Senge, Bryan Smith, Nina Kruschwitz, Joe Laur, Sara Schley

When I look around at what is going on in the world, I can’t help but wonder how we’ve all lost contact.  Contact with our clients.  Contact with our colleagues.  Contact with what our decisions actually mean in the world outside our business “walls.”

Let alone contact with our families.  Our friends.  Ourselves.

It down-right saddens me to think of how many “businesses” are more committed to their bottom line than to their clients and to the world at large.  We are here to serve.  Our work in this world is to connect and to help those that need us and our services.

And, not only to connect with each other, but also to something deep inside of us that means more than simple profits.

Now, don’t get me wrong.  I am committed to making money as that is the form I get to trade for the things I want, but I am only committed to making it when it is of service and moves us all forward.

Basically, I want to feel good taking your money.  And I want you to feel good about it too.  And I want everyone to benefit, including future generations. 

What replaces that furrowed brow of mine with a smiley face is meeting all of the energized, passionate entrepreneurs and visionaries who are effin’ balls-to-the-wall ready to create a new way of doing business.  Across industries.  Across competition.

They have a message rooted in connection and service, that WILL change the world through changing lives.

So, how do you create your own message?  Do you even know what it is?  What would it mean if everyone in the world truly stepped into the vision you have for the future…and how can you bring that into your work?

This isn’t just pie in the sky, I’m talking about.  As soon as I stepped into my own message, my business’ bottom line ate that pie in the sky.  (That’s a good thing!)  It was as if, by speaking my truth ever clearer, ever louder, more of the exact right people came running to me.

So, tell me your vision, your truth, your message…and then go tell everyone else.

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