What Are You Against?


The Harvard Business Review has this fabulous post on branding….Generally, we focus on the things we stand for in our brand.  Perhaps it is a desire to stay positive.  Perhaps it is also a desire to stay safe.  But by creating a brand that also stands against things, you create more edge.  You speak right to your tribe.

What I stand against:

  • Believing you HAVE to do something.
  • Grasping at too much.
  • Unconscious living.
  • Exclusion.
  • Conforming for the sake of conforming.
  • Being serious all the time.
  • Littering.

What do you stand against?  Are you willing to make a brand around that?

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