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7 Marketing Lessons From the Egyptian Uprising-Written by Tad Hargrave

I absolutely love this post by Tad on the power of video and social media in creating a message (aka “marketing”) and a  movement to change the world.  So many take aways….

7 marketing lessons from the egyptian uprising

By: Tad | Published: February 3, 2011

You might have heard – Egypt is having an uprising.

And rumour has is that it’s all because of this one video recorded by Asmaa Mahfouz.

Asmaa is a woman so tired of injustice and the lack of basic human rights in Egypt.

In his book “The Soul of a Citizen” Paul Rogat Loeb argues that social uprisings are never about one person.

Rosa Parks and Martin Luther King Jr. came out of social movements and were supported by them. The story of these people creating the movement is just that – a story. And I suspect that this is true in Egypt. There are likely circles within circles that we can’t even begin to understand from outside the of that region.

But sometimes years of community building, coalition building and education can be sparked into flame by unexpected things.

So . . . here’s the video that’s being credited with starting the uprising we are witnessing today. Here’s the spark.

And it has some powerful things to say about marketing I want to lift up.

Check out the rest of his post here

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